we specialise in market research and strategic consulting
we provide you support with:
building / optimization of marketing & communication strategy
product / service development & innovations
concept creation, optimization and evaluation
why us?
we combine knowledge and dozen years of experience in market research & strategy
we offer a full synergy of qualitative and quantitative methods
we put forward valuable business recommendations
we act flexibly adjusting our solutions to business goals
we use unconventional approach
team
michał gmurek
economist by profession, researcher by avocation
member of The Polish Society of Market and Opinion Researchers (PTBRiO)
gained his knowledge and experience both at research agencies (TNS, PBS) and at client's side co-working on the Plus brand strategy for Polkomtel
also worked for such companies as Danone, Orange, Google, Reckitt Benckiser, T-Mobile, BAT, Schenker, Frito Lay, Hoop
an ardent fan of new technologies, tracks all telecom and IT trends
likes sailing (in the summer), snowboarding (in the winter), reading & playing bridge (throughout the year)
natalia sitarska
sociologist, journalist & qualitative researcher
member of The Polish Society of Market and Opinion Researchers (PTBRiO)
gained experience at TNS among others
worked for many brands including Orange, TVN, Dilmah, Statoil, Eurozet, Nestle, Pfizer or Sandoz
nothing is impossible for her for the good of the project she can approach strangers on the subway station, scrub a bathroom, fraternise with teenagers, and even play cards with elderly Spaniards in Bilbao
nowadays she deepens her knowledge about modern on-line research methods
traveller and gourmand by avocation ? author of the appetising tasteaway.pl cuisine and travel blog